Beyond the Object: Why We Built BILD

In a world filled with static objects, founder Serge Cherfan saw an opportunity to create something livelier. He realized that the furniture we surround ourselves with shouldn't just occupy space; it should define it, actively participating in the rhythm of our days.

BILD was born from the belief that true luxury lies not in excess, but in intention—the philosophy of "the twelve touches" where unseen details create a tactile joy. Serge wanted to design pieces that bridge the gap between utility and emotion, creating structures that understand the shift in atmosphere from the quiet solitude of a morning coffee to the social energy of an evening pour.

We didn't just add lights; we integrated an emotional interface. By controlling the light, you control the pulse of the room. Whether you are hosting an intimate gathering or deep in a solo creative session, BILD ensures that your space doesn't just look right; it feels right.

We don't just design storage; we design vessels for memory. BILD exists to honor your daily rituals, crafting the sophisticated backdrops that make a house feel deeply lived in.